Traditional Offline Marketing
Don't think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.
1) Classified Ads – This is something everyone should be testing in ome form or another. It's great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days – for free! Even adding more lines only ends up costing a few bucks. With a price like that, there's no reason anyone with a website should not be testing ways
to draw traffic to the site with classifieds.
2) Direct Mail – Nothing beats direct response when it comes to resultsdriven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There's a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy,and many more experts. Here are some sites where you can learn more
3) Postcards – Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than fullblown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings. A good place to go for customized postcards is www.usps.com (the US Postal Service website), because the USPS has partnered with a company that will print and mail your postcards for you!
Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to include yourself on the mailing list so you can get your own mailing as well.
4) Yellow Pages – Another great resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service.
Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter. Use a direct response type of ad, and again, free gifts or premiums work well here.
*NOTE: This is just a sneak peak of the over 40 page long ebook that you will have access to. Keep in mind the best information is reserved for paying customers.
By now I am sure you have come to terms and realized that this book is the real deal. This is your key to the door that will unleash a fury of opportunity and success.
